In the 1960s and 1970s, independent clay animator Eliot Noyes Jr. refined the technique of "free-form" clay animation with his Oscar-nominated 1965 film Clay or the Origin of Species. Noyes also used stop motion to animate sand laying on glass for his musical animated film Sandman (1975).

Sand-coated puppet animation was used in the Oscar-winning 1977 film The Sand Castle, produced by Dutch-Canadian animator Co Hoedeman. Hoedeman was one of dozens of animators sheltered by theNational Film Board of Canada, a Canadian government film arts agency that had supported animators for decades. A pioneer of refined multiple stop motion films under the NFB banner was Norman McLaren, who brought in many other animators to create their own creatively controlled films. Notable among these are the pinscreen animation films of Jacques Drouin, made with the original pinscreen donated by Alexander Alexeiff and Claire Parker.

Italian stop motion films include Quaq Quao (1978), by Francesco Misseri, which was stop motion with origami, The Red and the Blue and the clay animation kittens Mio and Mao. Other European productions included a stop motion-animated series of Tove Jansson's The Moomins (from 1979, often referred to as "The Fuzzy Felt Moomins"), produced by Film Polski and Jupiter Films.

One of the main British Animation teams, John Hardwick and Bob Bura, were the main animators in many early British TV shows, and are famous for their work on the Trumptonshire trilogy.

Disney experimented with several stop motion techniques by hiring independent animator-director Mike Jittlov to do the first stop motion animation of Mickey Mouse toys ever produced for a short sequence calledMouse Mania, part of a TV special commemorating Mickey Mouse's 50th Anniversary called Mickey's 50th in 1978. Jittlov again produced some impressive multi-technique stop motion animation a year later for a 1979 Disney special promoting their release of the feature film The Black Hole. Titled Major Effects, Jittlov's work stood out as the best part of the special. Jittlov released his footage the following year to 16mm film collectors as a short film titled The Wizard of Speed and Time, along with four of his other short multi-technique animated films, most of which eventually evolved into his own feature-length film of the same title. Effectively demonstrating almost all animation techniques, as well as how he produced them, the film was released to theaters in 1987 and to video in 1989.