A craze on the internet is animating with clay figures on public video sites such as YouTube and Google Video. They are often extremely simple, bordering on "freeform", but effective. Some barely have a face, but the comedic or violence proportions exceeding those of conventional clay puppets, with grisly crime scenes riddled by clay gunfire and hapless victims falling in a sniper's cross hairs. The comedy helps the viewer enjoy the animation without noticing the simpleness of the clay puppet. Many younger people begin their experiments in movie making with stop motion, thanks to the ease of modern stop motion software and online video publishing.^[5] Many new stop motion shorts use clay animation into a new form.^[6]

Also, singer-songwriter Oren Lavie's music video for the song Her Morning Elegance was posted on YouTube on January 19, 2009. The video, directed by Lavie and Yuval and Merav Nathan, uses stop motion and has achieved great success with over 15 million views, also earning a 2010 Grammy Award nomination for "Best Short Form Music Video".

Stop motion has occasionally been used to create the characters for computer games, as an alternative to CGI. the Virgin Interactive Entertainment Mythos game Magic and Mayhem (1998) featured creatures built by stop motion specialist Alan Friswell, who made the miniature figures from modelling clay and latex rubber, over armatures of wire and ball-and-socket joints. The models were then animated one frame at a time, and incorporated into the CGI elements of the game through digital photography. "ClayFighter" for the Super Nintendo and The Neverhood for the PC are other examples.