Architectural animation is not considered to be the ambition of most small computer rendering firms because of the man hours and computer rendering time that is required to create so many single still images. Not all studios have the software to assemble and incorporate them into a moving sequence. Some smaller companies specialize in high quality single frame computer renderings. Architectural animations require a larger team of artists and animators than single renderings and a much longer time frame is required to complete an animation project. However, many architectural firms are now using architectural animation because it attracts investors and customers who may not know much about building designs. Architectural animation is considered to have a bright future ahead of it as more and more architects and real estate developers are including computer animations in their marketing programs.